AS seen in
The Opportunity

A franchise partner growth plan designed for success

A Fitstop franchise partnership is your chance to live your dream of running your own fitness community.

The Fitstop partner program is specifically designed as a low entry, high-return investment model built for growth. And our unique Fit, Fast, Functional system is like none other. Created by athletes, for athletes and anyone serious about fitness, our system delivers real results — and our members love it.

From the moment you join the Fitstop family, our proven turnkey process will have you up and running in no time, access to the best support team in the industry, a complete professional development training program, ongoing marketing and business support - so you can focus on what you do best, growing your community.

Get your free info pack
Our Story

A franchise partnership story, rich in support and community

The first Fitstop studio was founded in 2013 by elite personal trainer Peter Hull and business growth specialist Richard Bell, and was a quick success. It was a different way of getting fit — People loved the functional, varied training program, and we quickly grew a passionate community who all wanted one thing: to be healthier, happier, have fun while doing it - and we haven’t looked back.

From our first franchise in 2017, we’ve achieved fast growth across QLD and now VIC, with over 35 franchises now in operation. We’re now looking to expand into NSW, VIC and internationally with a goal of 400+ locations by 2023.

We’re excited by our success, and of our franchise partner platform that are helping others to achieve their dreams of building their own business. And with such a supportive community, we continue to see the incredible potential for growth – much like our beloved Fit, Fast, Functional formula, our franchise partner program offers a proven system for fitness professionals and enthusiasts looking to take the next step in their fitness career.

Committed to working with only the best

Our franchise partner model empowers fitness professionals, trainers and fitness enthusiasts build their own fitness business and grow a career you truly love. To ensure that the passion for our community always reflect the strong loyalty shown by our members, all our franchise partner locations are owner-operated.

We love working with

People who want to reap the rewards from their own hard work, dedication, and have a passion to make a real impact in their community.

It’ll be a challenge for

People simply looking to invest. We know that we can provide the best results to our members if our franchise partners are hands-on business owners who are willing to put in the work, and believe in the value we’re delivering as part of the community.

Get your free info pack
Turn Key Approach

Make your business dream a reality, faster

From concept to reality, your Fitstop team will help take care of everything

Proactive site search team

Our site search team help you find the perfect location for your business, We use special territory mapping software to recommend a location that hold the greatest chances of success. We help you negotiate the lease, organise building compliance, and create a clear timeline to get you from sign-on to opening day.

A managed, complete fit-out process

The Fitstop internal build team will do all the heavy lifting to get your new Fitstop location set up. From initial site plans, 3D design renders to all aspects of the construction and installing your state-of-the-art Alphafit gym equipment, business technology and member amenities.

Induction and marketing launch strategy

Learn the skills and knowledge to run your business and build your community with our thorough 6 week induction program. You’ll also work with our support team to create a full marketing plan, and start signing up new members and even before opening day.

Franchise Partner Support

Grow faster, with the best support in the industry

You’re never alone as a Fitstop franchise partner. You’ll be empowered by Australia’s most supportive training program and network, and receive a complete skills development framework to ensure your business is a success.

Full induction and business training

A complete 6-week trainer and owner induction.

Complete business process support

Back office, end-to-end marketing and bookkeeping support.

World class training and education

Access to our 24/7 online knowledge portal with
500+ hours of personal development and business skills training.

World class training and education

Access to our 24/7 online knowledge portal with
500+ hours of personal development and business skills training.

Fitstop Academy

Get together every month with some of the top entrepreneurs, advisors and mentors from around the world to educate and inspire you to take your business to the next level.

Systems built for success

A wealth of knowledge at your fingertips with a professional information system, where you can find manuals, business processes, content and video to help you grow your Fitstop franchise.

Personalised, one-on-one support at any time

A robust business success advisory framework with one-on-one mentoring, strategy, technique training, performance development and review, with ongoing business training with a Dedicated Support Manager and in-location support.

The Team

Meet the Fitstop Support team

With Fitstop, you don’t just work with one mentor. You get access to a full academy of fitness and business specialists, all devoted to your franchise's success.

Peter Hull
Richard Bell
Alan Myers
Rebecca McGready
Rebecca Hull
Matthew Bishop
Peter Capps
Kristin Donohue
Rachel Mann
Mario Paguio
Claudia Cramer
Adam Barbaro

Hear from our
franchise partners

We fight for happier and healthier humans. It’s amazing to see more and more people believing in that and wanting to be a part of it.
John Squat
Fitstop Franchise Partners, Australia
When we first found they were rolling our franchising for Fitstop, I was super excited, and everything that was on offer across the board, both me and Christy knew we wanted to be a part of it.
Chris & Kristi
Fitstop Slacks Creek
I wanted to be involved in something that first that made me a happier and healthy person. To have the background, the story, the fitness methodology and the support enables you to feel confident. If you’re the kind of person that wants to control your own destiny and the way you feel, then this is a great vehicle for that.
Mark & Kylie
Fitstop Northcote
We wouldn’t have jumped into this if we didn’t think it wasn’t going to work. Obviously we thought about perhaps doing it ourselves, but just the thought about starting from scratch at that scale was just way too daunting. We spoke to Bec at Fitstop, attend a training session, meet other owners and took a look at the members experience - we loved it, and signed up there and then.
Paul & Olivia
Fitstop Bundall
Get your free info pack today and find out where a Fitstop franchise partnership can take you

Join the Fitstop family

If you’re as passionate about fitness as much we are, then we want you. This is your opportunity to build and grow a successful business, and become part of the program that’s turning heads all throughout the fitness industry.

Get your free info pack

Privacy Policy

Fitstop Holdings Pty Limited (ABN 41 629 534 407) and its related companies (together we, us, our and other similar expressions) are committed to protecting your personal privacy. This Privacy Policy tells you how we collect, store, use and disclose your personal information. Information is your ‘personal information’ if it is about you as an identified or identifiable individual. We encourage you to read this policy carefully so that you understand how we deal with that information.

Our Privacy Principles

We are bound by the Australian Privacy Principles (APPs) in the Privacy Act 1988 (Cth). We have adopted internal policies and procedures to ensure that personal information that we collect, store, use and disclose is dealt with in accordance with the APPs. You can see the full text of the APPs online at

Information we collect

In order to provide our customers with our products and services, we may collect and use personal information about them. If we are not provided with all the personal information we request, we may not be able to supply our products and services to you, and you or your organisation may not be able to participate in future offers of goods or services which we supply. The type of information we collect includes names, addresses, email addresses, credit card details (if you buy products or services from us) and other contact details. We may also collect details about your age, sex, health and other personal information about you.

How we collect personal information

Generally, we collect your personal information from you. For example, we may collect information from you when you sign up to become a member of a Fitstop gym or sign up to our online platforms or when you provide us or your personal trainer with information, whether in person, by telephone, online or in writing. If you submit an order (including by telephone or online), we will collect information necessary to fulfil that order.

How we store personal information

We take all reasonable steps to keep secure any personal information which we hold about you and to protect your personal information from loss, misuse or unauthorised alteration. Any personal information you provide to us is stored on secure servers. Access to personal information is limited to our employees who specifically need it to carry out their business responsibilities. We also maintain physical security procedures to manage and protect the use and storage of records containing personal information. To help us protect your privacy, you should maintain the secrecy of the user name and password you use to access and use our website.

Purpose of collection

We collect, hold, use and disclose personal information so we can: - meet our legal obligations; - identify our customers, potential customers and their representatives; - provide our products and services or other benefits to you; - communicate with you; - inform you of any initiatives we think may be of interest to you; - inform you about our products and services and the benefits of using our products and services; - share your health and training information with other medical and health professionals, with your consent; - develop and adjust training regimes and nutritional guidance for your personal needs; - provide you with information about offers or other benefits that may become available; - seek your opinion or comments about our products and services; - carry out billing and debt recovery activities; - carry out our management, administrative, quality assurance and complaint handling activities in a professional and efficient manner; - develop and implement initiatives to improve our products and services; - contact you to enable us to manage your account and fulfil our obligations to you or your organisation; and - recover monies owing to us from time to time, and for other secondary purposes.


We usually disclose the personal information we collect to our related entities, service providers and contractors that help us supply our products and services. For example, we may disclose the personal information we collect to personal trainers we work with, our franchise partners, our information technology providers, third-party payment platforms, providers of marketing and promotional services, professional advisers such as legal practitioners and accountants, debt collectors and insurers. Except as indicated above, we will not disclose your personal information to a third party unless: - you have consented to the disclosure; - the third party is our service provider or contractor, in which case we will require them to use and disclose the personal information only for the purpose for which it was provided to them; - the third party is a person involved in a dealing or proposed dealing (including a sale) of all or part of our assets and business; - the disclosure is to a related entity; or - the disclosure is permitted, required or authorised by or under law.


We may use personal information to advise you of new products and marketing initiatives that we think may be of interest to you. This may include product or service offerings, newsletters and general information about us. If you prefer not to receive information about our products and services, you can ask to be removed from the relevant circulation list by contacting us at the contact details listed below. We never disclose personal information to a third party for the purpose of allowing them to direct market their products or services to you, unless you have expressly consented to that disclosure.


If at any time you want to know what personal information we hold about you, you are welcome to request access to that information by contacting us at the contact details listed below. However, where - the access impacts on the privacy of others; - the request for access is frivolous or vexatious; - there are existing or anticipated legal proceedings; or - the access can be denied under law or by a law enforcement agency, We may deny your request for access. If we deny your request for access, we will let you know why.

Quality and correction

We always try to make sure that the information we hold about you is accurate, complete and up-to-date. If at any time you believe the personal information that we hold about you is incomplete or inaccurate, please let us know. We will use all reasonable efforts to correct the information.

Website and cookies

To ensure we are meeting the needs and wants of our website users, and to develop our online services, we may collect aggregated information by using cookies or similar electronic tools. Cookies are unique identification numbers like tags that are placed on the browser of our website users. These cookies are used to retain login and location information in order to make your experience more convenient and personal. We do not use cookies to track your internet activity before or after you leave our website. No other business has access to our cookies. We do not use this technology to access your personal information in our records and you cannot be personally identified from a cookie.

Changes to this policy

As our business evolves, our business processes and policies will be reviewed and may be amended. We may change this policy at any time. We will notify you of any change by posting an updated version of the policy on our website. Please be aware that it is your responsibility to check our website and make sure you keep up-to-date with any changes to this policy.


We are committed to constantly improving our procedures so that your personal information is treated appropriately. If you feel that we have failed to deal with your personal information in accordance with this policy or the APPs, please contact us at the contact details listed below so we have an opportunity to resolve the issue to your satisfaction. Our privacy officer will: - listen to your concerns and grievances; - discuss with you the ways in which we can remedy the situation; and put in place an action plan to resolve your complaint and improve our information handling procedures if appropriate.

Disclosure to overseas recipients

Generally, we are unlikely to disclose personal information to overseas recipients. However, we may use a third-party payment platform to process payments you make to us. Third-party payment platforms are generally global businesses which operate in a number of different countries. In providing their services, these payment platforms may disclose your personal information to their related entities or other third-parties located in countries where the laws on the collection, use and disclosure of personal information are less stringent or protective than Australia.

Contact us

If you require more detailed information about how we deal with personal information or if you have any concerns about how we have dealt with your personal information, please let us know by contacting us at: Privacy Officer Fitstop Australia Pty Ltd Email: We will aim to respond to your concerns as quickly as possible.

free info pack

Get your free info pack now

A proven franchise partner program designed for success

A complete turnkey and managed fit-out solution

Full business process. bookkeeping, and back office support

Personalised, one-on-one, ongoing training and support