Listen to our Podcast
Value has now become a word that sometimes has little substance. However, building sustainable relationships with prospects and customers and differentiating your services comes from the value you are able to provide.
Authenticity Does Matter
When you ask people to come up with some words to describe sales people, you receive many mixed feedback. Most of the time the feedback is negative. Over the years, sellers have created a picture of the selling profession. This has created issues with trust.